Continue reading “Zara Case: The Scarcity Model”
The buyer has to ensure that the products for sale meet the needs of the target consumer; furthermore, the products need to sell in sufficient quantities to satisfy top line and bottom line expectations.
In the past decade, prices have dropped drastically in the clothing world.
Fast-fashion companies like Zara, H&M, and Forever 21 have changed the market in a big way, and prices have plummeted.
Fashion forecasting is time consuming and expensive. And there are chances that you get it wrong.
An Hermes Birkin bag is beautiful, but it will cost you.
My name is Miguel Hebrero and I am so excited to introduce you to the art and science of fashion buying!