Buying & Merchandising book: Out Now

FeaturedBuying & Merchandising book: Out Now

Every person on the planet has a relationship with fashion. The term conjures up images of statuesque women gliding down the runway with their hips swaying so precisely; it’s hypnotic.

Underneath the glamorous veneer of fashion is a very complex and challenging industry, and arguably the most important players within it are buyers and merchandisers. There is a host of other players, but none can be effective without talented buyers and merchandisers who understand their role and responsibilities; the strategies and tools they must employ to be effective, and how to remain competitive in the dynamic world of fashion.

In this book, we take you on a journey from concept to runway to rack. We pull back the veil and reveal the complexities and demands of a fashion organization from the view of a buyer or merchandiser. This includes exploration of a buyer’s challenging role and the rich, analytical role of a merchandiser.

You will learn about:

• The specific demands of each role
• The complex decision processes that make a concept a reality
• The major players in the production and technical analysis process
• The key areas of networking and professional development
• The demands of modern fashion business

If you are considering fashion studies, are a current student, or you would like to develop your career further, you will receive critical information that will help you navigate a career in fashion.

After reading this book, you will be armed with a wealth of fashion knowledge, and be prepared to tackle the industry from any angle whether as a buyer, merchandiser, or other professional.

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Best Fashion Textbooks

I once read how the fashion industry is similar to football – all of us want to get in. This is correct in several ways. Despite the fact that fashion is very and very competitive, it is also really rewarding. For me, fashion providers are unlike we’ve observed in movies such as the Devil Wears Prada-a terrific movie though! Fashion companies generally flat hierarchies with fewer politics plus much more creative imagination.


Fashion Purchasing Manual

Fashion retail buyers select which goods retailers should market. Simply by studying industry trends and keeping track of fashion predictions, retail buyers stand above the curve whilst appealing to their targeted customers. They are in charge of composing product development plans and looking after strong working relationships with providers. Fashion retail buyers will even give assistance with a store’s image merchandising and product efficiency examination. Although these workers commit their times in indoor configurations, travel is normally required. Quite a few purchasers characteristically work extra time.

While fashion retail buyers probably have various educational qualifications and expertise levels, they ought to usually have several important ability. Such as:

Analysis capabilities
Decision-making skills
Negotiating skills
Capacity to utilize purchase as well as pos software applications

Acquire Practical experience
Mainly because fashion retail buyers are expected to possess extensive understanding of the fashion industry, it is important they acquire experience. By working in the area, fashion retail buyers can take shape their own comprehension of sales and product promotion. They willcould also discover more about potential customer tendencies.

Almost all fashion retail buyers start as associate fashion buyers and function their way up. When beginning in the fashion buying industry, employees are generally allocated duties for instance reviewing bills and tracking inventory.

Purchasers should stay up-to-date on present-day fashions and new developments. Looking through business magazines and observing seasonal runway exhibits are two methods fashion retail buyers may monitor the fashion environment.

Acquire Bachelor’s College degree
Although educative requirements differ for this job, large merchants commonly choose to employ the service of fashion retail buyers having a bachelor degree. Having a college diploma can also be important for a better job. A degree in fashion merchandising could be perfect for this career or at least a qualification program which includes coursework in business and accounting. Robust numbers and communicating competencies are required, because buyers are required to work with financial constraints and talk to external vendors. Fashion retail purchasers must document fashion trends and buys, consequently an enthusiastic familiarity with software linked to purchasing or logistics might be advantageous.

Go through Fashion Purchasing Ebooks
What worked for me-and I do think it’s the norm now-is to gain a qualification in business or, more specifically, in fashion, to opt to fashion purchasing work opportunities. I graduated in Fashion Business in the London College of Fashion and that worked out beautifully for me personally. I also had high-quality store experience on the store floor so it was the correct fit.

Before, during or even once you graduate, or before your first few interview, I propose that you simply examine all 3 very best fashion buying publications.

Best Fashion Buying Books for Students

I once read that the clothing sector is like soccer – all of us want to go into. This is true in many ways. Despite the fact that fashion extremely as well as very competitive, it’s also hugely satisfying. To my opinion, fashion corporations are usually unlike we’ve seen in films much like the Devil Wears Prada-a amazing film though! Fashion businesses tend to have flat hierarchies with fewer politics and much more creative imagination.

Fashion Purchasing Book

Fashion retail buyers pick which merchandise retailers should offer. Simply by looking into industry trends and keeping track of fashion predictions, retail purchasers stay ahead of the curve while appealing to their particular targeted buyers. They are in charge of composing product development plans and keeping strong connections with providers. Fashion retail buyers can also assist with a store’s visual merchandising and merchandise efficiency examination. Even though these workers spend their times in indoor configurations, travelling is frequently expected. Many buyers characteristically do the job overtime.

Whilst fashion retail purchasers probably have different educational backgrounds and experience levels, they should usually have a number of main expertise. For example:

  • Analysis abilities
  • Decision-making skills
  • Bargaining skills
  • Power to utilize purchasing as well as pos software packages

Gain Bachelor’s Diploma

Despite the fact that academic requirements differ with this career, big organizations characteristically opt to use fashion retail buyers having a college diploma. Having a degree will also be important for career advancement. A certain amount in fashion merchandising could be suited to this career or at least a qualification plan which includes classes running a business and accounting. Good math and communicating competencies are expected since buyers are required to work with budgets and talk to external suppliers. Fashion retail buyers must document the latest fashions and buys, so a keen familiarity with computer programs linked to purchasing or logistics can be valuable.

Gain Working experience

Mainly because fashion retail buyers are expected to have in-depth understanding of the fashion field, it’s important they acquire experience. By being employed in the field, fashion retail buyers can take shape their familiarity with sales and product marketing. They can also learn about purchaser habits.

Almost all fashion retail buyers begin as helper fashion buyers and function their way up. When first starting in the fashion buying industry, employees are usually given assignments for example verifying invoices and tracking stock.

Purchasers need to stay up-to-date on present-day fashions and new developments. Looking at business publications and observing periodic runway shows are a couple of techniques fashion retail buyers may keep track of the fashion ecosystem.

Read Fashion Buying Training books

What worked for me and I believe it’s the norm now is to acquire a qualification in business or, more specifically, in fashion, to opt to fashion purchasing careers. I graduated in Fashion Business at the London College of Fashion and that resolved brilliantly for me personally. I also had high-quality retail practical experience on the store floor so it was the right complement.

 

Before, during or even once you graduate, or before your first few job interviews, I recommend that you simply study all three very best fashion buying publications.

Bombay Sunset’s Exotic Earrings Are The Perfect Accessory!

Bombay Sunset’s Exotic Earrings Are The Perfect Accessory!

Stitch and Shizzle

I am super happy to present my very own jewellery brand! The last few months have been hectic, but finally my first collection is ready and I couldn’t be happier with the result. I can’t describe how cool it is when you start receiving the first orders 😚

Dear all, I present you Bombay Sunset

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Bombay Sunset is the pursuit of beauty. My designs are inspired by small things like the first flower of spring, A timely smile, or a sunset spent looking at the horizon with a special person. But I don’t want to offer grand words. You see, in this pursuit of beauty you need to live with the five senses. Some of my favourite creations are inspired by things you can´t even hold in your hands like a feeling of warmth or the scent of the sea.

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Pablo Picasso once said, “the purpose of art is washing the…

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Fashion Business Books To Launch Your Own Brand

Fashion is filled with entrepreneurs, and while there are many examples of success, most of them are of failure. There is nothing wrong with failing. In fact, most successful entrepreneurs have failed before they became millionaires. Likey they say, “bad is the path to good.

Lately, I have come across a few people who have launched their own fashion brands. And as much as you are encouraged to pursue your passion, please don’t throw your time and money away. It is far too common that people with no industry background try their odds and fail miserably. We all wear clothes and think of ourselves as stylish and even business savvy. However, the fashion industry is much more complex than it may seem on the surface. A marketing campaign or selling online will not just make it. These are just some elements of what makes a fashion business viable.

Some recent examples of what I have seen include:

  • A luxury swimwear brand made in the UK with Italian fabric. The products were not well differentiated in the market and sold for GBP180 apiece. The brand was available online and a 10% discount was offered as soon as a new client visited the site. Two points:
    • Why is a luxury brand offering a discount? Sort out your pricing strategy first.
    • Do people care that its made in the UK with Italian fabric? The answer is yes, but not enough to pay +500% more than if you bought it in ASOS and it was made in Portugal.
    • What is so different about your products that people need to care?
  • A brand that planned to open 6 stores with Womenswear, Menswear and Accessories in Spain, the UK, France and Germany.Most successful brands start with 1 key product of high value they can excel at making and selling.
    • Having such wide focus will dilute your efforts and will probably take you nowhere. Go step by step, and narrow your focus.

These mistakes are way too common. This is why I want to share 5 business books that will help you in shaping your entrepreneurial adventure. It is very important that you read them all.

Here are my recommendations:

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I am also available to talk if you want. People contact me all the time for advice and I am always happy to see new businesses take off – it’s an exciting time!

Good luck with your venture, and keep in touch.

3 Best Fashion Business Books You Should Read

Recently I wrote about the best fashion buying books I’d recommend to read if you want to have a better understanding of the fashion industry. Today, I want to go a little bit broader and recommend some awesome books I found about the business of fashion as a whole.

These books cover various disciplines within fashion and will expand your knowledge. Whether you are in marketing, buying or operations, it is essential to be knowledgeable about the core activities of a fashion business and its strategy.

Here are my top picks:

I hope you enjoy the reading! Please keep emailing me your favourite books to complete the list 🙂

2 Fashion Businesses that Went to Dragon’s Den and Succeeded

Recently, I met an entrepreneur who secured funding on Dragon’s Den, the UK version of Shark Tank. I have been addicted to the show ever since and I wanted to share my two favorite fashion business pitches.

After a few episodes, you learn how the dragons scrutinize businesses; its concept, market size and barriers to protect the product from competitors. Sales history, plan for the investment, Fashion buying and a reasonable valuation are also key aspects affecting the outcome.

Worth watching!

Continue reading “2 Fashion Businesses that Went to Dragon’s Den and Succeeded”

3 Fashion Buying Books You Must Read to Become a Buyer

I once read that the fashion industry is like football – everybody wants to get in. This is true in many ways. Although fashion is tough and competitive, it is also highly rewarding. In my experience, fashion companies are nothing like we’ve seen in movies like The Devil Wears Prada—a great movie though! Fashion companies tend to have flat hierarchies with fewer politics and more creativity. Be advised; however, that the fashion industry is not as lucrative as banking or management consultancy, so if you are in it for the money perhaps you should reconsider your options.

What worked for me—and I think it’s the norm now—is to gain a qualification in business or, more specifically, in fashion, to opt to fashion buying jobs. I graduated in Fashion Business at the London College of Fashion and that worked out beautifully for me. I also had high-quality retail experience on the shop floor so it was the right match. You can see my Linkedin profile here.

Before, during or even after you graduate—or before your first few interviews—I am going to recommend that you read 3 books. Two of them aren’t technically fashion buying books, but trust me, that knowledge will be invaluable.

  1. Fashion Buying and Merchandising: From mass-market to luxury retail by Miguel Hebrero. This fashion buying book will equip you with the knowledge you need about who is who and who does what in a fashion company. I wrote it in 2015 and covers the basic that you MUST know.
  2. Principles of Marketing, Global Edition by Kotler and Armstrong. Every fashion buyer is a half marketeer, that’s why you must learn how to make meaningful connections with your target audience.
  3. Mathematics for Retail Buying: Bundle Book + Studio Access Card by Tepper. Karl Lagerfeld once said, “There is no fashion if nobody buys it”. This is very true that’s why you need to learn how to develop a profitable buying operation. Interviewers will love that you display business acumen since some buyers can end up being all over the place creative people, and that’s not good!

You should read all three of these books. They are equally important and the knowledge you acquire will accompany you forever. Additionally, don’t forget to follow my Youtube channel: Fashion Business Education. Enjoy!

Continue reading “3 Fashion Buying Books You Must Read to Become a Buyer”