The fashion business is a very complex industry. In consumer goods, the most obvious rule is to listen to the customer and give them what they want. However, the fashion industry creates aspiration like no other. Fashion companies listen to their target market, but also dictate their vision to them. If you think about it, this makes perfect sense: the consumer will always be able to tell you what they want now, not 3-6 months ahead when collections are typically planned. In this article, we reveal the best fashion business books to read today.
Consumers are also based in different regions, adding complexity to the equation. As you would imagen, what a customer wants in Dubai is very different to what a customer wants in London.
Fashion companies tend to be global organizations too. Fashion executives and designers alike travel the world in search of inspiration and suppliers to manufacture their products. Logistics plays a key role here.
Aside from technicalities that fashion executive must tackle, fashion companies are made out of people, and people need to be managed too. In the retail side alone, fashion business executives manage hundreds of people if you include the sales team in the stores.
During my career, I have come across some very exciting books about the business of fashion. They are varied in topic (some are more managerial and others more technical) but they all have been incredibly enlighting.
These books cover various disciplines within fashion and will expand your knowledge. Whether you are in marketing, buying or operations, it is essential to be knowledgeable about the core activities of a fashion business and its strategy.
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At the end of the day, the fashion industry is worth 400 billion dollars and employs 161 million people across the globe, so it’s no surprise that companies spend a lot of time choosing the people who will lead their organizations.
I hope you enjoy reading! Please keep emailing me your favorite books to complete the list 🙂