Marketing is another one of the most sought-after careers in the fashion industry. Marketing executives help the organization shape the brand strategy to connect with the right audience. Here, we recommend you the best fashion marketing books out there.
In the fashion industry, having the best product will not be of any use if the organization is not able to bring paying customers into their boutiques. And communicating is a both-way street. You must speak and be ready to listen back to understand the consumers needs and wants.
In the age of influencers and digital advertising, the fashion industry has become a very noisy space, and every time it becomes more difficult to convey a clear brand message.
Fashion Marketing is perhaps the area with the most literature, so it was especially difficult to come up with a list of the very best fashion marketing books. But here is my top 3 choices to get into fashion marketing:
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Also, I would strongly recommend that you do not focus solely on fashion marketing books. In fashion, it is important to understand all the different roles and what they contribute to the fashion organization (check out the fashion business books section). There are many other books but these are my top picks right now. Feel free to suggest other titles in the comments and I will review them.