Every fashion organization relies on the creativity of its design team. And design is not just a creative job – it involves extensive knowledge of textiles, and an eye for commercial opportunities. Fashion companies succeed when they have the right product, and quickly crash if they fail to maintain the quality of their creative work. If you are interested in becoming a fashion designer, start by reading these books about fashion design.
It doesn’t matter how good your products are if you are failing to bring people into your store or website to buy them. In the fashion industry, the roles of marketing are very much involved in communicating brand values throughout the market. A new wave of marketing, including influencer strategies and online ads has shaken the way we communicate with the consumer. If you want to expand your knowledge, I recommend that you start by reading these excellent fashion marketing books.
Every fashion organization relies on the creativity of its design team. And design is not just a creative job – it involves extensive knowledge of textiles, and an eye for commercial opportunities. Fashion companies succeed when they have the right product, and quickly crash if they fail to maintain the quality of their creative work. If you are interested in becoming a fashion designer, start by reading these books about fashion design.
Fashion Styling Books
Whatever your role is within the fashion industry, having strong stying skills is an absolute must. For buyers, it is an essential skill since they will have to come up with cohesive collections that will make sense for the consumer. For designers, it is extremely important to understand how people wear clothes. For the training teams, it is a must to be able to communicate the collection effectively to the store teams.
Fashion Industry Biographies
Some people have paved the way and set the bar for what we consider best practice in the fashion industry. Nike or Inditex are just a few examples of entrepreneurs who defied the odds and created new business models in our sector. Learning from them is easy if you read their books.
The fashion industry is complex in many ways. Executives must master the ins and outs of management to achieve the highest returns.