3 Best Fashion Business Books You Should Read

Recently I wrote about the best fashion buying books I’d recommend to read if you want to have a better understanding of the fashion industry. Today, I want to go a little bit broader and recommend some awesome books I found about the business of fashion as a whole.

These books cover various disciplines within fashion and will expand your knowledge. Whether you are in marketing, buying or operations, it is essential to be knowledgeable about the core activities of a fashion business and its strategy.

Here are my top picks:

I hope you enjoy the reading! Please keep emailing me your favourite books to complete the list 🙂

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2 Fashion Businesses that Went to Dragon’s Den and Succeeded

Recently, I met an entrepreneur who secured funding on Dragon’s Den, the UK version of Shark Tank. I have been addicted to the show ever since and I wanted to share my two favorite fashion business pitches.

After a few episodes, you learn how the dragons scrutinize businesses; its concept, market size and barriers to protect the product from competitors. Sales history, plan for the investment, Fashion buying and a reasonable valuation are also key aspects affecting the outcome.

Worth watching!

Continue reading “2 Fashion Businesses that Went to Dragon’s Den and Succeeded”

The Fashion Strategy – Why do some fashion organizations succeed and others don’t?

Why do some fashion organizations succeed and others don’t?
How do the best fashion brands achieve long-lasting success?
What do the best fashion companies do that set them apart?
Why some companies make it to the top only to go bankrupt a few years later?

Copy of The Fashion Strategy

Is fashion dying? Some seem to think so. Or is it merely a matter of mismanagement? Ralph Lauren closed his flagship Polo store. But Amancio Ortega’s fashion empire is still strong, making him one of the richest men in the entire world across all industries.

In this book, we will examine what makes a great fashion company and brand. We look at five key dynamics from various perspectives:

• Leadership
• Problem-solving
• Vision
• How we see our people
• Building creativity and innovation

There is no magic bullet that solves everything. There is no overnight success. But there are tested techniques that, when used consistently, build the momentum of an organization until it is unstoppable. It takes a certain amount of toughness to get there, and Michael Kors said it best, “fashion is not for sissies.”