The Hidden Costs of Running a Fashion Business

In the past decade, prices have dropped drastically in the clothing world.

Fast-fashion companies like Zara, H&M, and Forever 21 have changed the market in a big way, and prices have plummeted.

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Luxury Strategy: How Hermes sells the world’s most expensive handbag

An Hermes Birkin bag is beautiful, but it will cost you.

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How to Become a Fashion Buyer

My name is Miguel Hebrero and I am so excited to introduce you to the art and science of fashion buying!

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Fashion Buying Book

The fashion industry is fun, creative and dynamic like no other but it can be confusing or intimidating at first.

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4 Tips to Get Into Fashion Buying and Merchandising

Fashion buying and merchandising jobs are some of the most sought after roles in the fashion industry.

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Buying & Merchandising book: Out Now

Buying & Merchandising book: Out Now

Every person on the planet has a relationship with fashion. The term conjures up images of statuesque women gliding down the runway with their hips swaying so precisely; it’s hypnotic.

Underneath the glamorous veneer of fashion is a very complex and challenging industry, and arguably the most important players within it are buyers and merchandisers. There is a host of other players, but none can be effective without talented buyers and merchandisers who understand their role and responsibilities; the strategies and tools they must employ to be effective, and how to remain competitive in the dynamic world of fashion.

In this book, we take you on a journey from concept to runway to rack. We pull back the veil and reveal the complexities and demands of a fashion organization from the view of a buyer or merchandiser. This includes exploration of a buyer’s challenging role and the rich, analytical role of a merchandiser.

You will learn about:

• The specific demands of each role
• The complex decision processes that make a concept a reality
• The major players in the production and technical analysis process
• The key areas of networking and professional development
• The demands of modern fashion business

If you are considering fashion studies, are a current student, or you would like to develop your career further, you will receive critical information that will help you navigate a career in fashion.

After reading this book, you will be armed with a wealth of fashion knowledge, and be prepared to tackle the industry from any angle whether as a buyer, merchandiser, or other professional.