Fashion forecasting is time consuming and expensive. And there are chances that you get it wrong.
An Hermes Birkin bag is beautiful, but it will cost you.
My name is Miguel Hebrero and I am so excited to introduce you to the art and science of fashion buying!
The fashion industry is fun, creative and dynamic like no other but it can be confusing or intimidating at first.
Fashion buying and merchandising jobs are some of the most sought after roles in the fashion industry.
Every person on the planet has a relationship with fashion. The term conjures up images of statuesque women gliding down the runway with their hips swaying so precisely; it’s hypnotic.
Underneath the glamorous veneer of fashion is a very complex and challenging industry, and arguably the most important players within it are buyers and merchandisers. There is a host of other players, but none can be effective without talented buyers and merchandisers who understand their role and responsibilities; the strategies and tools they must employ to be effective, and how to remain competitive in the dynamic world of fashion.
In this book, we take you on a journey from concept to runway to rack. We pull back the veil and reveal the complexities and demands of a fashion organization from the view of a buyer or merchandiser. This includes exploration of a buyer’s challenging role and the rich, analytical role of a merchandiser.
You will learn about:
• The specific demands of each role
• The complex decision processes that make a concept a reality
• The major players in the production and technical analysis process
• The key areas of networking and professional development
• The demands of modern fashion business
If you are considering fashion studies, are a current student, or you would like to develop your career further, you will receive critical information that will help you navigate a career in fashion.
After reading this book, you will be armed with a wealth of fashion knowledge, and be prepared to tackle the industry from any angle whether as a buyer, merchandiser, or other professional.