Fashion Buying Book

The fashion industry is fun, creative and dynamic like no other but it can be confusing or intimidating at first.

It is essential to learn the basics. Here is a great buying book I recommend:
Fashion Buying and Merchandising: From mass-market to luxury retail.
This book takes you on a journey from concept to runway to rack.

You will learn about:
– The specific demands of each role.
– The complex decision processes that make a concept a reality.
– The major players in the production and technical analysis process.

4 Tips to Get Into Fashion Buying and Merchandising

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