The fashion industry is fun, creative and dynamic like no other but it can be confusing or intimidating at first.
It is essential to learn the basics. Here is a great buying book I recommend:
Fashion Buying and Merchandising: From mass-market to luxury retail.
This book takes you on a journey from concept to runway to rack.
You will learn about:
– The specific demands of each role.
– The complex decision processes that make a concept a reality.
– The major players in the production and technical analysis process.